PACE Circuit Training: About PACE

About Us

The principal of PACE Fitness is Rande LaDue. Rande has been in the Fitness Industry over 30 years, opening his first health club in upstate New York in 1980. He has owned, managed and worked in several fitness centers and has consulted with hundreds of clubs across the country. In the early 90s, Rande was hired by a major medical company to be the Director of Sales for its PACE Fitness Division. At that time, the industry was changing: articles were being written about the aging baby boomers, the deconditioning of America and seniors, but few fitness companies were doing anything about it. Rande saw PACE as the perfect non-intimidating hydraulic circuit program to help attract those people who typically did not join health clubs (the overweight, women, the deconditioned, seniors, busy executives, etc.), so he decided to accept this challenge.

PACE Circuit Training Rande has marketed PACE since then. He currently is the exclusive manufacturer and distributor of PACE through PACE Fitness. Rande's business philosophy in distributing PACE is that every program must be a win-win situation for all concerned. "There can be no losers in a business with long-term goals and a commitment to excellence. My philosophy in business is borrowed from Zig Zigler, who said "You can get anything you want in life if you help others achieve their goals". If I help my customers become successful, then I will ultimately become successful. They will buy from me again when they open their 2nd and 3rd clubs and they will tell others about PACE".

"I used this same philosophy in my own clubs- if I help a member achieve their fitness goals, then I will keep them as a member and they will bring their friends in. I encourage my customers to adapt the same philosophy in their clubs". Rande has helped thousands of clubs over the years successfully implement PACE programs; he knows what it takes to be successful and the pitfalls to avoid.

A Certified DVD Training Workshop included in every PACE Package. Also included in every PACE Program is a complete Marketing/Training manual with forms, contracts, waivers, sales training, preferred vendor list, newsletters, press releases, ad slicks, music CD's, Cue CD's, body fat analyzer, nutrition samples, banner, heart rate charts, etc.; everything you need to make your program a success!

Whatever your needs:
need picture of dvd To open a new Women's Club, Men's Club, Coed Club, Weight Loss Center or Personal Training Studio. To add a dynamic new group exercise program to your existing club. To increase revenue. To increase membership. To increase member referrals. To improve member retention. To attract new markets (overweight, seniors, deconditioned, etc.). To get the jump on the competition or to just increase profits substantially - PACE can help.

Call PACE Fitness at 949.888.8045 for a free PACE DVD and see for yourself how a PACE Circuit Training Program can benefit your club.

PACE Fitness can also be reached through our Contact Us webpage or directly via email at info@PaceCircuitTraining.com.

PACE Fitness Note

FranBest Interview with Rande LaDue

An alternative to franchised fitness clubs, PACE provides equipment, training and support to individuals seeking to own and operate circuit training programs without the fees and restrictions of a franchise.

As the recession has created increased pressure on club owners, Rande is seeing increased interest from people wanting to open independent fitness programs in markets that could not support franchised express fitness clubs like Curves. For information and pricing on PACE and PACE for Kids, email RLaDue@PaceCircuitTraining.com.

FranBest: Tell us about PACE Fitness? How long have you been in business?
Rande: I've been in the fitness industry 30 years opening my first health club in Upstate New York in 1980. I started selling PACE equipment in the early 90's when I was hired by Henley Healthcare (the medical company that bought Hydra Fitness) to head up its fitness division. I started distributing PACE myself about 10 years ago as Henley got out of the fitness business.
FranBest: What types of customers does PACE Fitness serve? At what point do they begin working with you?
Rande: Over the years, we have sold PACE to thousands of facilities ranging from women's clubs, coed clubs, weight loss centers, senior facilities, schools, colleges, physical therapy/rehab centers, community centers, the US military, and even professional sports teams. PACE was originally marketed to larger coed clubs as a means of attracting those people who were too intimidated to join (seniors, women, the overweight, etc.) and as a fun, new program for existing members.
The very first Curves club based in Harlingen, TX had our PACE equipment. As the Curves phenomena grew in the late 90's, our market shifted to independent mom & pop startups who wanted to open a small studio but did not want to get locked into a franchise. There are many happy people out there who did their homework before jumping into a franchise and saw that not only did we offer superior quality adjustable equipment, but we provided the marketing and training tools necessary to be successful without any franchise fees. As Curves saturated the country, more coed clubs added our program as a means of competing against them. Since we are not a franchise, our customers were free to add additional profit centers, services or equipment to offer their members much more than the competition.

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